What it is: Label.M Brightening Blonde Shampoo gradually lightens and brightens while gently cleansing and nourishing hair to prevent dryness, tangling and breakage. What it does: Contains natural extracts including White Pineapple, Mamaki Tea, and Lemon which activate the lightening process, enhance shine and freshen the scalp, without damaging or drying out hair. What else you need to know: Perfect choice for all shades of blonde, natural and chemically treated. Apply to wet hair and massage into a thick lather. Rinse and repeat if necessary. To enhance your blonde tones condition with label.m Brightening Blonde Conditioner.