Corporate Social Responsibility - The Indian Corporate Perspective
Price 117.00 - 142.27 USD
EAN/UPC/ISBN Code
9783639668735
Brand
Scholars' Press
Author
Sri Rama Murthy Choppakatla
Producer
Scholars' Press
Pages
324
Year of production
2014
This book analyzes the interrelation among the attitude towards corporate social responsibility, socially responsible behavior and their overall effectiveness of implementation keeping in mind that a positive attitude of the executive may definitely tend to a good socially responsible behavior and the both result in achievement of the firm’s success effectively. This book presents a better understanding concerning the attitude of the executives towards corporate social responsibility in Indian industry. Further, the socially responsible behavior and its influence on the overall effectiveness are also studied.