V nastoyashchee vremya v poznavatel"noy deyatel"nosti lyudey bol"shuyu rol" igraet informatsiya, rasprostranyaemaya s pomoshch"yu sredstv massovoy kommunikatsii. Ponyatie "informatsionnoy sfery" svyazano s predstavleniem o mnogomernosti i mnogoplanovosti informatsii,a takzhe s opredeleniem roli i mesta cheloveka v dannoy infrastrukture. V etoy svyazi predstavlyaetsya vazhnym izuchenie osobennostey informatsii, zalozhennoy v publitsisticheskoy metafore, osnovannoy na termine, ee roli v realizatsii osnovnykh funktsiy pressy – informatsionnoy i vozdeystvuyushchey, a takzhe v formirovanii kontseptual"noy kartiny mira. V knige issleduyutsya protsessy metaforizatsii terminov v presse FRG rubezha XX – XXI vekov v ramkakh kognitivno-informatsionnogo i lingvopragmaticheskogo podkhodov; provoditsya analiz razlichnykh vidov metaforicheskikh preobrazovaniy spetsial"noy leksiki; sravnivaetsya mekhanizm metaforizatsii terminov i obshcheupotrebitel"nykh slov; osushchestvlyaetsya sravnitel"noe issledovanie metaforicheskogo pereosmysleniya terminov v politicheskoy, ekonomicheskoy i sotsiokul"turnoy sferakh nemetskoy pressy. Kniga mozhet byt" interesna lingvistam, zanimayushchimsya teoriey metafory, zhurnalistam, prepodavatelyam nemetskogo yazyka.