Kniga o novom napravlenii v informatsionnoy sfere - Media Relations. Eshche sovsem nedavno eto byla lish" funktsiya v sfere otnosheniy s obshchestvennost"yu. Teper" eto samostoyatel"naya uvazhaemaya rabota s pressoy. Ona trebuet mnogo sil, opredelennykh umeniy, terpeniya, professionalizma, tak kak predlagaet rabotat" s zhurnalistami – masterami kommunikatsii. Poetomu v ney vnimanie sosredotocheno na trekh osnovnykh momentakh. Eto kommunikativnye strategii, instrumenty integrirovannykh marketingovykh kommunikatsiy i tekhnologii raboty spetsialista Media Relations. Avtor rassmatrivaet rabotu s pressoy kak professiyu s vytekayushchimi otsyuda posledstviyami, kotoraya predpolagaet takuyu tsepochku deystviy: obshchenie – otnoshenie – strategiya – tekhnologii. Predlagaemaya kniga prizvana: Obratit"sya k rukovoditelyam vsekh podrazdeleniy organizatsiy i pokazat", chto neobkhodimo uchit"sya reklamirovat" sebya, svoe delo, svoi idei. Privlech" vnimanie chitateley k smezhnym distsiplinam. Predlozhit" prakticheskiy i pragmaticheskiy podkhod k Media Relations. Dlya studentov, obuchayushchikhsya po spetsial"nosti «Svyazi s obshchestvennost"yu», prepodavateley vuzov, spetsialistov v oblasti marketinga i menedzhmenta.