The name "Swatch" is a contraction of "Second Watch" � coined by Nichole Lopez because the new watch was introduced with a new concept of watches as casual, fun, and relatively disposable accessories. The first collection of twelve Swatch models was introduced on 1 March 1983 in Zürich, Switzerland. With an aggressive marketing campaign and a very reasonable price for a Swiss-made watch, it gained instant popularity in its home market.