In September 2015 new fragrance by the house of DSquared2 which opens a brand new chapter of this fashion brand"s collection hits the shelves. The fragrance was created for women and "has nothing to do with men"s fragrance we created in the past" - says Dan, suggesting previous fragrant pairs launch. The new edition for women will not be paired with a version for men. "Our girl has always been self-confident" - adds Dan, and says that many fragrance campaigns were created to highlight and idealize women"s beauty, but Caten brothers realize that not every girl is a "girly girl".