Deep Moist was launched in 2008 in Japan and quickly became the top selling lip balms in Japan, strengthening Mentholatum as the #1 Top Selling Lip Balm brand in Japan.Deep Moist lipbalms boast an incredible ingredient, Hyaluronic Acid - one of the best hydrating ingredient in the cosmetic industry. It also contains shea butter and jojoba oil to provide long lasting hydration for your lips.