WHAT IT IS: #INSTAFILTER FOR YOUR FACE The special effects of Light Filter Technology and the performance of long-wear Photoset Polymers blend together to make this powder foundation magic. Not only does it act like your favorite photo filter on your phone, but it also stays true all day. In today"s super social world where everyone"s a photographer, this product couldn"t have come at a better time. WHY YOU"LL LOVE IT: ALL ABOUT THE FORMULA 1) LIGHT FILTER TECHNOLOGY: Works just like the filters that make your skin look amazing on the photo app you love. Transparent particles diffuse light in various directions, blurring imperfections while still keeping the subject in focus. We"re not using the usual chalky particles to fuse the formula, which creates a muddy effect. Since the particles in this foundation are translucent, the pigment"s true color always comes through. 2) PHOTOSET POLYMERS: Taken from medical-grade liquid bandage technology, which sticks to skin for hours on end. You can always count on extended wear with this formula. JUST THE FACTS: • 8-hour wear • Non-drying. Non-caking. Non-settling. Oil-free • Customizable finish - sheer or full - with a double-sided sponge • Buildable coverage Tips: CHOOSE YOUR COVERAGE A specially designed double-sided sponge lets you customize your coverage. Use the velvety side for a natural, sheer-to-medium finish, or the smooth side for full coverage. Think of it as 2 filter effects in 1 take-anywhere compact.