This book provides a detailed guide to financing enterprises from the early stages of starting up, through the challenges of successful growth, and, eventually, through the process of exit, whether through liquidation or divestment. Readers will learn about the types of financing available to their companies and how to assess the relative advantages and disadvantages of each funding source. The book focuses on both traditional and more recent and innovative funding sources. Part of the book will cover the new American Jobs Act and implications of this legislation on fund raising and management. Specific sources of funding are recommended relative to the life cycle of the company and the objectives of management. The book also provides a set of tools that can be used by readers to assess the financial performance of their businesses relative to peers and other enterprises. These metrics include traditional finance ratios that are used by banks and other institutional lenders, private equity firms, as well as metrics that encompass social media returns and benefits.