Fashion is fascination, cult, protection and adornment. We experience it daily on our own bodies and we notice it in our surroundings. The manifestations of fashion in magazines, advertisements and the Internet are never ending: sophisticated, erotic, provocative or overly aesthetic pictures create specific images, carrying the beholder off into their own world. To inspire such an eye-catching sensation requires a concept, an idea, which takes shape in an illustration. In the fast-moving age of digital photography, this art is disappearing from the everyday life of the fashion designer and media. In doing so it affords illustration great additional value: it bears witness to individuality, it conveys the zeitgeist and mood. Text in English and German.