"Badshah BBQ Masala is a versatile, all-purpose spice blend for marinating meats, poultry and fish. This masala is designed to be a brine, and not a rub. It will give your BBQ an unmatched and unique flavor for your next social gathering or cooking competition. **Indian dry spices and Masalas are shipped direct from the manufacturer to us. Because freshness of ingredients is our top priority, once opened, please keep your spices in a cool dry place. Placing them in an air tight container is the best way to keep them fresh."