Red Eye is rich in flavor, and shines brightest on red meat like beef, lamb, and all types of game. Yet it adds a great flavor to milder meats like chicken, fish and pork....and even veggies.The coffee translates to a slightly malty flavor in the finished product, and does not make the food taste like coffee. Red Eye is loaded with several other aromatic spices and herbs that really enhance the maltiness of this flavorful rub.