We got our start with the VeryFine Juice Company. Back in 1999, we were the first to recognize how wonderful it would be to put the delightful 0 calorie natural flavor of fruit together with the healthy refreshment of crystal clear water and call it a beverage. After all, water by itself is just plain boring. An unfortunate fact since it"s something we need plenty of—every day. That"s where Fruit2O® flavored waters come in.