Lee Zalben is the founder and president of New York City"s world famous Peanut Butter & Co., and the man behind "gourmet peanut butter." Lee grew up in Philadelphia eating a lot of peanut butter. And while an under-graduate student at Vassar College, he always won the fierce competitions he and his friends held for the wackiest but best-tasting peanut butter sandwich during late night study breaks. It was then where the idea of opening a peanut butter sandwich shop sprouted. Old Fashioned Smooth is a great tasting, all-natural peanut butter made with our special blend of perfectly roasted peanuts and just a tiny bit of salt. Delicious on its own out of the jar, Old Fashioned Smooth is also a great way to add pure peanutty flavor to your favorite recipe for cookies, smoothies, or scones.