Earth Friendly Baby began 20 years ago in Vermont, USA, by Father of three Paul Arthaud. Paul had searched for an ethical, natural and organic product that would be gentle on his children"s delicate skin but, not finding what he was looking for, decided to create the Earth Friendly Baby lavender cleansing bar. Other parents were on the lookout for the same thing and, seeing how popular the bar was, Paul began to sell at school fêtes and fairs. Earth Friendly Baby was born and has been selling natural and organic baby toiletry products all over the world ever since. Gentle blend for baby sensitive skin, with moisturising Aloe Vera. No artificial fragrances or colours, dermatologically approved.