Dr. Oetker is a family owned business that has been creating high quality foods for over 100 years. They go by the motto of "Quality is the Best Recipe" and this ethos has been running through their products since being founded in 1893. Every product under the Dr. Oetker brand stands for and represents high quality. Their products offer convenience with cooking and are easy to prepare. Not only the quality, but the taste of such products means when you include them in your recipes you can be sure of great results. Hot Pink Gel Food Colour can be used to achieve baby pink or bright pink colours in cake, icing and dessert recipes. The new gel format allows you to achieve pastel or vibrant colour with the easy to dose tube, drop by drop. Each tube can colour 24 bright cupcakes or 200 pastel cupcakes.