All round protection from sensitivity. Reducing plaque. Maintaining healthy gums. Strengthening teeth against decay. Keeping teeth naturally white. Killing up to 99.9% of oral bacteria in lab tests. Providing up to 24-hour fresh breath protection. British Dental Health Foundation approved. Used twice daily, Listerine® Total Care Sensitive is proven to help clean your whole mouth and target the multiple causes of tooth sensitivity: Builds protection against that sharp, sudden sensitive feeling Strengthens tooth enamel, even in hard to reach areas Keeps gums healthy to help protect the sensitive area below the gum line Reduces plaque, kills bacteria between the teeth and freshens breath