SunSense Toddler Milk SPF 50 is carefully formulated for the delicate skin of children. It gives high protection yet contains lower levels of substances which may irritate your child"s skin. Children"s skin is very delicate and needs the best possible protection. It is a 40-minute water resistant formulation with broad spectrum SPF 50 protection.Every day, no matter how careful we are, our skin is exposed to sunlight. That?s why skin cancer is now the most common cancer in the UK. Wearing a good sun protection factor sunscreen every day helps protect against the sun?s potentially harmful UVA and UVB rays which can cause sun damage, pigmentation, premature ageing, wrinkles and skin cancer. As Australia?s No.1 sunscreen, SunSense products provide very high protection from hidden UV damage, helping protect against skin cancer, preventing premature ageing, skin pigmentation and wrinkles, provide protection for people with allergies and photosensitivity and care for the delicate skin of children. SunSense products are developed to suit individual needs, skin types and ages We?re all different. So SunSense has developed a range of sunscreens that provide sun protection for everyone, from water sports enthusiasts to people with sensitive and delicate skin. Each formula is unique, free from PABA, PABA derivatives and Lanolin, dermatologically tested, the highest SPF available, formulated using high-quality products that quickly bond to the skin and formulated with a variety of organic and chemical UV absorbers to provide very high levels of sun protection.