My ABC is a 30 piece activity floor puzzle, full of jungle animals, which is a clever way for children to learn letters and the alphabet. It is important for children to learn their letters phonically to give them the foundations for learning to read. Jungle Safari is phonically correct, (as in i for iguana, not ice cream) and also includes three common digraphs (sh, ch and th). Point to one of the pictures and ask the child to identify it, and the sound it begins with. Each picture around the edge can be found within the main puzzle. Lots more tips on extending play value can be found on the box. There is a handy posting slot at the top of the box so that children can post their pieces and help with clearing away. My World puzzles and games are a fun, colourful way for children to learn about the world around them and have been developed in conjunction with child psychologist and play specialist, Dr Amanda Gummer. They complement the learning goals of the National Curriculum, as well as enhancing general skills such as concentration, imagination, communication, observation and hand-eye coordination. As with all My World puzzles and games they are made in Britain using 100% recycled board.