Rude Health is a small company with big dreams: to change the nation"s eating habits and revolutionise farming. Making tasty food - Life"s too short to eat food you don"t enjoy. Making healthy food - don"t over-process anything into unnatural shapes and textures, and don"t introduce refined sugars or fortifications. Sustaining you - There"s an old saying: "Breakfast like a king, lunch like a prince and dine like a pauper." A bowlful of Rude Health will put a bounce in your step until lunchtime and a Rude Health snack will keep you going until dinner. Sustaining the planet - There"s no point being rudely healthy on a sick planet. So Rude Health works to minimise packaging, and to grow ingredients where they grow naturally. And never, ever using GM. Buckwheat isn"t wheat, it isn"t even a grain. It"s a pseudo-grain more closely related to rhubarb than wheat, and it"s gluten free. Buckwheat created perfect pancakes, blinis and bread with a nutty tang that"s made it a hit with the hippest bakers.