Organic argan oil has unique micro-properties that absorb instantly into the hair for deeper penetration, repairing the deepest damage as the natural micro-barrier protects from styling heat and UV rays. The result is radiant shine with a silky-soft feel for healthy, beautiful hair. Damaged hair occurs when moisture is lost, causing the cuticle layer to become dry, brittle and cracked. Argan oil moisturizes and smooths the cuticle, locking in moisture and returning your hair to its beautiful, natural state.