Cleans, protects and whitens.For daily use.Fluoride ions reinforce tooth enamel.Arctic lichen contains natural active ingredients which fightplaque and naturally whiten stained teeth.Non-abrasive silica cleans teeth thoroughly withoutdamaging enamel.Complete dental care.Classic white non-abrasive whitening toothpasteHealthy white teeth are an essential beauty must-have,but many whitening methods use harsh abrasives which canreally damage tooth enamel.BlanX works differently from all other whitening toothpastesby helping you achieve that sought-after look without harmingyour teeth.The BlanX range of products are the only daily cosmeticwhitening toothpastes that use lichen, grown naturally in the Arctic.Lichen contains active ingredients which attack harmful bacteriainvolved in the formation of plaque and toothdecay - not the beneficial bacteria found naturally in the mouth.Used daily, BlanX gives you a gentler, whiter smile.75 Ml Tube