It"s never been easier to create full, fluttering lashes thanks to the new iDOLL Mascara. The mascara boasts a collagen-enriched formula that thickens and lengthens right to the tip, whilst the lash building brush ensures that every single lash is plumped. Simply apply one coat of the mascara for natural, understated-looking lashes or build the mascara up in layers for an ultimate, glamorous result.