L"Oréal, the worldwide No.1 in hair colour, introduces Elvive Colour Protect Shampoo. Our first shampoo with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care. The Colour Protect Light Reflecting System formula is enriched with a nourishing ingredient and filters and works on 2 levels: 1. It nourishes the hair and transforms its surface. Hair feels silky to the touch. 2. It helps protect the hair fibre from external aggressions and accentuates your colour"s radiance. RESULT: - Prolonged intense shine - Hair is protected: nourished, it is softer and more shiny. - Colour radiance is visibly prolonged: accentuated, your hair colour remains shiny and radiant