Profiting In Turbulent Times discusses how technological innovations and widespread globalization have led us to the current economic situation and have changed the Speed of Business. The economic downward spiral points out the shortsighted decisions that make the mess worse. The remedies recommended introduces new indices of measurement and an innovative culture shift that restores companies profitability. The change is made in a step-by-step fashion addressing the six logical levels to achieve the Pinnacle of Success. A fictitious company and a cast of characters are used to present examples of behaviors that many have experienced and can relate to easily.