Decision DNA: Discovering Reality Based Decision Making targets today’s managers as they face the reality of a diverse globalized corporate environment. Serving as a guide to middle and senior level executives on how to conduct decision making within their organization, the book moves from an historical perspective of decision making, through the execution of the business decision-making process. The authors, well grounded in the real world of corporate decision making with over 80 years of experience, cover all major decision-making techniques. With over 400 references, the book will prove invaluable to both the seasoned executive trying to better grasp a situation, as well as those about to make their first business decision.