Basi and Company was the first book of the hugely successful Nigerian comedy television series, which at its peak was watched by an estimated 30 million Nigerians. The New York Times described the show as "Nigeria"s hottest comedy show, [that] seems to have struck a chord because it lampoons modern Nigeria"s get-rich-quick mentality". Basi is an exceptional man, in keeping with the best traditions of tricksters in Yoruba folklore, satirising the get-rich-quick mentality. The author translated the folktale into a contemporary idiom, believing that this format accorded better with African narrative methods.