Manufactured in thick, durable neoprene and with heavy stitching, this rucksack will last a lifetime - taking your little one through their pre-school years and beyond if they can"t part with their cute animal friend. Designed by parents with parents in mind, Italian-born Oops have thought of everything including a personalisation tab for infants to write their name, making sure they will get there favourite rucksack back if it goes missing. And the clever people at Oops have manufactured this in neoprene - a totally impenetrable yet wash-friendly fabric so you can be sure that your tot is toddling off to pre-school with a lovely clean rucksack every day.Exclusively distributed by the lovely folks at Little Helper, Italian-born brand Oops brings you vibrant, multi textured and co-ordinated nursery goods and baby toys based around six cute creatures - an owl, a dog, a cat, a bear, a turtle and an adorable snail - some who habitat Woodland Wonderand whilst the more sophisticated of the bunch live happily in Sunshine City. From bedding, slippers, comforters and night lights to push along toys, puzzles, mobiles and activity toys, this colourful brand produces every item in each of the characters so your little one not only has a fully co-ordinated nursery and toy box but they can have his or her favourite animal with them throughout their baby and toddler journey. With two different themes, toddlers can absorb themselves in imaginative play as they explore the tall buildings in Sunshine City or escape to nature"s Woodland Wonderland. The Oops range includes everything from sumptuously soft comforters to one-of-a-kind nursery furniture ? you will find products for your newborn that will stay with them until the ripe old age of 4 or 5. Oops, let them do it again!