Polaroid is a world leader in polarized lens technology and one of the world"s best known and most trusted eyewear brands. The Polaroid brand has a unique history of innovation and style and remains a leader in technology and innovation. Polaroid stands for full protection, perfect vision and great styling and offers a variety of superb eyewear collections. For a distinctive look, the Premium Men"s Collection combines powerful performance and superior quality. Robust and bold in design, each pair features superb anti-reflective coatings. Their glare-blocking polarized lenses make them great for driving, with a clear view and significantly improved reaction times, whatever happens on the road ahead. Polaroid polarized lenses block out virtually 100% of glare100% UV400 protection against UVA, UVB and UVC raysGreater visual definition through enhanced contrastsAccurate colour perceptionReduced eye fatigue. No squinting, no straining for all day comfortUltraSight lenses are made with Thermofusion Technology for distortion-free visionUnique scratch-resistance means lenses can take everyday knocks and look good as new. Polaroid"s polarizing lenses are more durable than other traditionally-made lensesShock-absorbing. Lenses are tested to withstand impact and protect the eye. Great for every-day living. Safer, lighter and less expensive than glass lensesHigh performing Polaroid UltraSigh lens is made from cotton and wood cellulose compounds, both natural and renewable sources. Polaroid Eyewear"s manufacturing centre is certified to ISO14001 International Environmental Management StandardsPremium quality materials and precision frame construction deliver robust dependability. This kit won"t let the wearer downHigh quality lightweight frames designed for continuous wear. Polaroid sunglasses stay comfortable all day