What Is bobble? bobble is a stylish, reusable bottle that filters water as you drink, using a replaceable carbon filter*. When water passes through the filter, the carbon removes chlorine and organic contaminants. bobble is intended for municipal tap water making water better, with every sip. It comes in two different sizes (18.5oz/34oz) and a range of different filter colors to pick from. Fashioned by leading industrial designer Karim Rashid, bobble is a beautiful, sleek alternative to single-serve plastic water bottles, which harm the earth (and your wallet). Every filter equates to 300 single-serve bottles. After a year, you’ve removed thousands of bottles from the environment, simply by filtering the water from your tap. bobble is BPA-free, and free of Phthalates and PVC. *Replaceable filter meets or exceeds International Standard 42 for chlorine, taste and odor reduction. bobble is made in the USA and its sleek and sexy shape was designed by one of the world"s leading industrial designers, Karim Rashid, and is the essential product for stylish filtration. Directions for initial use: 1. Before use, fill bobble with water. 2. Gently squeeze entire 18.5 fl oz/ 50 mL of water through filter. Carbon dust will appear in first rinse. 3. Replace filter after every 2 months or 40 gallons/150 liters. Features Reusable & recyclable bottleBPA-free, and free of Phthalates and PVCCharcoal filterNSF 42Made in the USALooks good while doing good