What is FRENDS? FRENDS is a platform that follows the mindset that ?there is no I in FRENDS.? The Crew believe that FRENDS are the family we choose. FRENDS are a collective family who celebrates life through sport, art, music and fashion. FRENDS make electronic accessories that reflect the design and authenticity of yesterday with a technology and premium sound of tomorrow. FRENDS believe that innovation consists of seeing what everybody has seen and doing what nobody has thought. The FRENDS Crew is a tight unit of snowborders, surfers and DJs from around the world. This unique crew is at the heart of everything FRENDS does. Whether it"s product inspiration, choosing a new member of the crew/riders, or helping make the decisions that make the decisions that need to be made on a day-to-day basis. Basically, the FRENDS crew take care of business like they take care of each other. It?s not a billboard for your ear, but it?s close! Use the custom designed Clip to send the world a message. The articulated chambers allow the custom tuned drivers to deliver sound right to where you need it without compromising comfort or fit. The multi function in-line mic and remote, allows you to answer and terminate calls, as well as skip tracks, and play and pause your music. You?ll never have to take them off!