What is FRENDS? FRENDS is a platform that follows the mindset that ?there is no I in FRENDS.? The Crew believe that FRENDS are the family we choose. FRENDS are a collective family who celebrates life through sport, art, music and fashion. FRENDS make electronic accessories that reflect the design and authenticity of yesterday with a technology and premium sound of tomorrow. FRENDS believe that innovation consists of seeing what everybody has seen and doing what nobody has thought. The FRENDS Crew is a tight unit of snowborders, surfers and DJs from around the world. This unique crew is at the heart of everything FRENDS does. Whether it"s product inspiration, choosing a new member of the crew/riders, or helping make the decisions that make the decisions that need to be made on a day-to-day basis. Basically, the FRENDS crew take care of business like they take care of each other. Designed to be lightweight and durable, the Light Wire focuses on sound and simplicity. Block out the noise and confusion that distracts you from hearing what you want to and turn it up with the Light Wire. The multi function in-line mic and remote, allows you to answer and terminate calls, as well as skip tracks, and play and pause your music. You?ll never have to take them off!