With the release of Plattan in 2009, Urbanears changed the way the world saw headphones. Elevating headphones from the realm of chromed plastics to a colorful fashion accessory paved the way for a new generation of electronics - a generation where form is just as important as function. Urbanears is changing the game once again with a new release that takes a classic, reinvents it and pumps it full of innovative features like a washable headband, improved ergonomics and an interchangeable cable. Introducing Plattan ADV - a classic redefined for a new generation. The future is back.