Pilot turned inventor, Shai Goitein launched PowerUp Toys in 2011. He saw firsthand how people of all ages were enchanted by the magic of flight. Inspired, he began working on a recreational toy that would capture the emotion, feeling and wonder of flight. PowerUp technology successfully recreates this magic and allows the imagination to soar. With the need for funding and backers, the company turned to popular crowdfunding site Kickstarter, raising an outstanding $1.2 million dollars. Its durable, crash proof design makes it an easier and more enjoyable option to traditional, bulky and battery intensive remote control helicopters and planes. The PowerUp 3.0 Bluetooth, Smart Module transforms ordinary paper planes into motorized machines, controllable directly from your smartphone. It’s also an educational experience — PowerUp 3.0 meshes origami, physics and incorporates all the components of STEAM, (Science, Tech, Engineering, Art, Math). This unique combination allows for schools and teachers to educate students on the basic principles of flight, aerodynamics, and lift. With 180 feet/ 55 meter range, and 10 minutes of flight time capability, PowerUp 3.0 is the first choice in flight.