This newly designed case by GEM has been designed to protect your camera, whilst still being practical to use. For protection your camera is surrounded by a high grade of padding which has been selected to protect it against those knocks and scrapes, whilst not being bulky. Another important aspect when considering protecting your camera is to keep your accessories such as spare batteries, memory cards, etc. separated from your camera. A front pocket has been provided for these with a built in pouch within this pocket for spare memory cards. This enables easy access to your accessories so you don"t miss that all-important short when they are needed at short notice. To make your camera as easy and comfortable to carry around as possible, you can choose from the fully adjustable shoulder strap or handy secure belt loop. In summary this NEW case by GEM is sure to please through its thoughtful design and excellent quality. All brand names and product names are trademarks or trade names of their respective holders. The brands and trademarks owned by the OEMs (original equipment manufacturers) are referred to only for the purpose of pointing out which of the OEM products are compatible with ours. GEM are not in any way associated with any OEM.