As part of Hello Kitty"s 35th Anniversary celebration, Sanrio Global Consumer Products is pleased to announce a new partnership with Mimoco, creator of the MIMOBOT line of contemporary character-based USB flash drives. The collaboration will transform SANRIOcharacters into MIMOBOT designer flash drives, debuting in early September with multiple Hello Kitty x MIMOBOT designs produced and released in time for the pop icon"s 35th Anniversary. Comes pre-loaded with original multimedia content for your enjoyment, mimoZine digital magazine, and mimoDesk personaliztion suite (icons, avatars, wallpapers, screensavers etc.). MimoByte sound software randomly plays character-specific sounds and voices every time MIMOBOT is inserted or ejected from your computer!