The SoftBox diffuses the light with the flash in the direct flash position. The light is softened and more evenly distributed as it passes through a center-weighted, frosted diffuser enlarging the light source to roughly 10 times the size of the flash head itself. The unique design does not block either exposure sensors or auto focus assist beams on most flashes. To achieve a softer look with reduced shadow definition. For use on an individual flash or to softly illuminate the background in a multiple flash set up. Bundle includes an UltraStrap, the most secure non adhesive mounting strap in the industry.