Brita fill & go water filter bottle the water filter company brita invented the pour-through water filter jug in 1966 and has pioneered products ever since brita filtered water is enjoyed every day by more than 250 million people in more than 60 countries brita is passionate about delivering sustainable solutions quality from the experts.german design with rigorous performance and quality testing excellent after care service in the uk.30 day money back guarantee and free replacement parts why is water so important? hydration is vital to daily living.every cell in your body needs water to function properly.it helps replenish skin tissues and moisturises the skin.water flushes out toxins from your organs and is intrinsic to any well-balanced diet.your brain is approximately 90% water,so drinking water makes you more alert and increases your ability to concentrate.most health professionals agree that it is beneficial to consume 8 glasses of water a day,which is easier when you enjoy the taste.why filter your water? whilst tap water in the uk is perfectly safe to drink it can contain high levels of chlorine which can have a very strong smell and taste.we are lucky in the uk,tap water is readily and easily available,whether you"re at home,work or on the go and is great value for money.drinking tap water also offers a sustainable way to stay hydrated.setting up your fill & go is quick and simple,click to see how great taste...on the go the fill & go water filter bottle is designed to provide a smart and cost effective alternative to bottled water.it is a stylish bpa-free water bottle with the added benefit of brita filtration,which filters whilst you drink.the fill & go has an integrated activated carbon brita filter disc which transforms tap water into great tasting,freshly filtered brita water.each filter disc gives you fresh,great tasting water by reducing chlorine and other taste impairing substances sip by sip.