Laura says: I wish I could be there to see your reaction the first time you try on your new Creme Couture Lipsticks. I couldn t be more excited about this formula. It is truly the most phenomenal lipstick I have ever created. In fact, it s like nothing I ve ever encountered in all my years as a makeup artist. What sets this lipstick apart from all others is the texture. The first thing you ll notice is the light, airy, practically weightless feel on your lips. And yet, paradoxically, there s a moist, creamy comfort that lasts. And, for all its delicacy, you get total coverage with just one swipe. How is this possible, you ask? It s my secret ingredient, Silicone; my go-to solution whenever I want something that feels like it s gliding on air. Also in the mix, because I feel that whatever you put on your skin should do it some good, you ll find Vitamin E, Apricot Oil and Jojoba