What it is: Reinvent blow-dries with Redken Style Connection Velvet Gelatine. What it does: Formerly Redken Urban Experiment, this cushioning blow dry gel gives body and bounce. What else you need to know: This light, airy gel melts into hair for a cushioned finish with a natural looking shine. Redken Velvet Gelatine 07 is silk infused to give a velour, cushioned finish.