What is this product? This coconut-derived cleanser washes away impurities with nature"s hair-repairing golden elixir plus Tahitian Monoi, sunflower seed oil, and rosemary leaf extract. The formula lushly lathers to remove dulling residue and build-up, revealing luminous, multidimensional, shiny hair. Color is longer-lasting, richer, and more vibrant in appearance. More info: A gentle shampoo that cleanses while preserving color vibrancy.