The product has been developed by Andrew Coulson who is a well known figure on the bodybuilding circuit, having not only been an enthusiastic proponent of the sport and endorser of the training practices, he is also a former IFBB (International Federation of Bodybuilders) judge. Furthermore, he is a training partner of 6x Mr Olympia legend Dorian Yates. He has also spent the last 20 years in developing concepts for a number of high profile food manufacturers and bringing these to the consumer market. Protein Bites are a deliciously light, crispy, high protein snack that packs 20g of protein with less than 9 grams of carbs and less than 3 grams of fat per bag!