RICH Pure Luxury Intense Moisture Shampoo is a daily shampoo that delivers intense moisture and shine. Hair is gently cleansed whilst Pro-Vitamin B5 strengthens dry, damaged areas. Derivatives of Coconut Oil help reduce static and ensure hair looks truly exquisite and full of shine. Ideal for all hair types especially dry and chemically treated hair. Located on the bustling Champs-Elyesées, RICH has quite literally absorbed Parisian style and blended it into a unique collection of hair care products. RICH Hair Care created a collection of products that not only nurture and smooth the hair but also elegantly styles it into looks that can withstand the busiest of lifestyles. Developed with the help of RICH"s Creative Team of hairdressers, the products boast natural-based formulas that have been infused with luxury botanicals. The result is a product line that dramatically improves the condition of all hair types and delivers a professional, long-lasting finish.