What it is: Evolution of the Color, permanent hair coloring cream is formulated with unique micro-pigments and an exclusive botanically derived essential oil cream base. What it does: Provides long lasting results and unsurpassed conditioning benefits that maintain the natural strength and beauty of hair. What else you need to know: For total coverage of white hair blend with the Cool Naturals or Intense Naturals series depending on the intensity desired. Elegant brown with an original cool hint.