IDEO is the world"s largest and most successful design and development firm. Its client list is an A-Z of leading international corporations, from Amtrak, BMW and Canon to Nike, Pepsi and Samsung. The company was formed in 1991 and its principals, David Kelley, Bill Moggrridge and Mike Nuttall, are designer pioneers of California"s Silicon Valley, riding the wave of high-tech innovation in the region. A multi-disciplinary organization with more than 350 staff worldwide, IDEO has a distinctive design methodology and a renowned culture and process of innovation, which has resulted in an unrivaled track record in developing the products of tomorrow. This book is the first in-depth study of IDEO"s working methods and design output. It takes an unprecendented look behind the scenes in Palo Alto, San Francisco and London. Featuring essays, inteerviews and case studies, it is a highly illustrated guide to one of the world"s most creative companies. Includes 200 color illustrations.