Strategic Management in Tourism (Cabi)

Price 48.73 USD

EAN/UPC/ISBN Code 9780851992822

Brand Cab Intl

This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.