Too often businesses, large and small, have structure themselves to be goal oriented. Milestones, statistics and the bottom line are pursued like quarry pelts to be displayed on the belts of CEOs. Business leaders cannot be faulted for such approaches because, for the most part, we all are products of a post-twentieth century Western (American) culture that sees society in terms of winners and losers. Worth is too often ascribed to birth order, gender, race, region, class and any other characteristics that can be assigned a category. This book is an amalgamation of every lesson and every distinction I have learned and have applied to my intentions as a CEO. I recognize that each employee, vendor and customer have embarked on their own journeys and our collective steps become the journey of Bama Companies, Inc.