Survey after survey has shown that effective communication is critical to business success. In order to be a great leader you have to be a great communicator. You must be able to TALK to people in order to connect with them. Yet, many leaders fall short when it comes to this all-important skill. People aren"t talking. Organizations are losing employees, customers and money every single day. This book will help ensure that doesn"t happen to you by helping you communicate more effectively with your team members, colleagues and customers.