This 2 DVD set allows you to imagine a time when television was just being born and lets you put yourself into the 1930s when automobiles were just becoming a part of the American landscape. It captures that era like nothing else can. Some of these advertisements – most were meant to be shown as newsreels before a feature film. were shown as newsreels before motion pictures – document the first ever usage of product placement in advertising. The History of Advertising – Automobiles 1930 to 1940 is a vintage collection of high quality movie clips and television ads highlighting Chevrolet motor company. What makes this collection of advertising films interesting is that it provides a valuable insight in to the marketing strategies implemented during the great Depression. What’s interesting about these clips is that they have a broad appeal. You can imagine film majors being just as interested in them as advertising students. A few of these films were designed to promote corporate citizenship rather than any specific model of automobile. While it forcefully demonstrates how central automobile manufacturing was to the American economy it even more strikingly shows the effects of the automobile on our landscape. Featured tracks include: • The Triumph of America • Chevrolet Leader News • Formations • When You Know • Chevrolet Leader News • The Other Fellow • Helping You Sell • All in One • Over The Waves • Tough Friends • The Trip • Chevrolet Leader News (Two Clips) Because television and even sound movies were a new phenomenon directors and writers from the best movie studios were brought in to create these ads. Most of the films included were created by the Jam Handy Organization. The DVDs work on any zone DVD player. The set comes with a 30 day money back guarantee and ship in traditional Amaray style DVD cases.