Egyptians believed the healing powers of gold could cure all manner of physical, mental and spiritual ailments. Romans used gold preparations for treatment of skin lesions and sores. The anti-aging benefits of gold can be traced back 5,000 years to Cleopatra, who was said to sleep in a gold face mask every night to enhance the suppleness and radiance of her complexion and preserve its natural luminosity. In ancient Chinese medicine, gold was the secret to youthful skin. According to the creators of the treatment, gold locks in moisture and keeps skin firm by maintaining collagen in the skin and inhibiting the breakdown of elastin. In addition to antioxidant and antimicrobial powers, gold is praised for its surported ability towards UV damage, tighten skin and reduce the appearance of discoloration. Gold activates the cellular growth on the basal layer of the skin and brings back the elasticity. The elastic property of the skin helps in keeping the skin wrinkle free. Gold prevents age spots, pigmentation caused due to sun damage. It also helps in reducing inflammation. Gold slows down the production of melanin. It protects skin from pollution, smoke and also helps in giving an even skin tone. The yellow metal also reduces puffiness and the dark circles under the eyes. It detoxifies the skin and imrpoves blood circulation thus making skin look clearer and glowin g like gold. Some believe it can slow the breakdown of elastin, keeping skin firm and taut; other proponents believe gold increases circulation, eliminating toxins from the body and speeding up tissue repair.